On Wednesday, September 22, we will gather together to learn about The Power of Your Personal Brand at Waterfront Botanical Gardens in Louisville. We are delighted to welcome Gathan Borden, Vice President of Marketing for VisitLex as our speaker. In this role, he oversees the advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington as it relates to travel and tourism.
During the past year, dealing with the pandemic, societal unrest and unprecedented unemployment levels for the hospitality and tourism industry, we all were forced to take a step back and evaluate our careers and our lives. For some people, it led to more community and industry involvement or career changes, and for others, it led to redefining themselves and setting new goals. No matter what path we’ve chosen, our personal brand serves as our compass to how we approach changes in our personal and professional lives. In this session, we’ll talk about our personal brands and how to build or re-build them, and then discuss how we can use social media and other digital platforms to reinforce our personal brands.
Learning Objectives:
1. Learn the power of your visible brand.
2. Discover essentials and steps to build your personal brand.
3. Learn what steps to avoid when building your brand.
1 Clock Hour/Domain I: Marketing (EIC approved)
Event Agenda:
11:30 am Registration and Mix & Mingle, Graeser Family Education Center
12:00 pm Welcome
12:15 pm Lunch
1:00 pm “The Power of Your Personal Brand” Presentation & Workshop
2:00 pm Program Concludes
2:00 pm We encourage you to enjoy touring the Waterfront Botanical Gardens after the meeting!
COVID Safety Protocols
Registration
- Your username is the email address we have on file for you.
- Passwords were not transferrable to the new software, so you will have to create a new one if you have not already done so.
- Click the "Member Center Sign In" link under the top banner. Do this BEFORE you click the REGISTER button. This will take you to the Member Center.
- Click the “reset password” link and watch for an email with details on how to change it. If it doesn’t arrive, contact the KBC office.
- Once you receive the password reset email, login as instructed. You will see your name in the Welcome window under the top banner if you are logged in successfully.
- As with the old system, you must login to the software in order to access member pricing. If you don’t login, you will only be able to access non-member fees. T
- Be sure to login as a member above BEFORE hitting the Register Now button.
- When completing your transaction, you have two options for payment: credit card check. If paying by credit card, the system will generate a receipt. Check your spam/junk folder as the message could end up there. If paying by check, select the check option and the system will generate an invoice.
As always, if you have any questions, please feel free to contact us at info@kbcmpi.org or call the office at 502.456.1851 x1.
